On My Mind Blog

When a company decides to discontinue the primary use of a mark, the company nevertheless may wish to maintain its exclusive right to use that mark because the mark may continue to be associated with the company.  

Despite any ideological differences, nearly all Americans can agree that the past twelve months have been a boom time for political catchphrases — Covfefe, anyone?  But can a third party stick a political catchphrase on a t-shirt or coffee mug and obtain a trademark registration?