Posts from March 2024.
A Term Used Solely as a Trade Name is Unregistrable as a Trademark in the U.S.
March 5, 2024 - By William Borchard

Trade Names in Green Marker

About nine years ago, we posted a blog about “How a company name can be a trademark.”  Now, the Trademark Trial and Appeal Board (TTAB) has again clarified the reverse--a trade name used solely as a company designation cannot be registered as a trademark.

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