- Posts by William BorchardSenior Counsel
Bill has handled domestic and international trademark and copyright matters at the highest level for over 60 years. He has counseled and represented clients on domestic and international trademark matters concerning clearance ...
There are similarities and differences between a company name and a trademark or service mark.
The translation of a registered mark may be barred from registration in the United States.
In selecting a new trademark, what type of mark is best for marketing purposes as well as for legal purposes?