The exclusive right to use an arguably descriptive trademark or service mark can be strengthened by obtaining a federal trademark registration and by filing a declaration of incontestability, when available.
How you can identify a “merely informational matter” and what you can do if it is refused registration.
It is possible to register something other than a word, slogan or logo as a trademark in the U.S.
The Community Trade Mark ("CTM") has had significant regulatory changes including, since March 23, 2016, being called the European Union Trade Mark ("EUTM").
There are similarities and differences between a company name and a trademark or service mark.