On My Mind Blog

At one time, retail store activities were not considered “services” when the store sold only its own goods.  Today, however, the name of a retail store, whether brick-and-mortar or online, may be considered a service mark despite its sale of only its own goods.

Is WHOLESALEHOME merely descriptive of a “cloth for wiping or dusting” sold at wholesale through the internet, or is it registrable with a meaning distinct from its elements?

Is the word DAILY a merely descriptive component of the service mark DAILY MIND for “mental health services” offered with a daily frequency, or is DAILY MIND a registrable unitary mark with a meaning distinct from its elements? 

Sometimes a company feels that another trademark owner is pressuring it excessively to drop the company’s application to register its trademark or to change to a different trademark.  This may provoke the defense that the company is the victim of “trademark bullying,” and that the trademark owner should not get the relief it seeks because of its unclean hands.  Will this defense work?

If a mark is in active use only by your operating company, but a registration of the mark is owned by its subsidiary, special steps may be necessary to register that mark, or even to preserve your exclusive rights in it.

Specimen of Hex-Shaped Dice Box

The U.S. Patent and Trademark Office (USPTO) generally refuses to register the configuration of a product as a trademark when that the configuration either is functional or does not identify a single source.  The Trademark Trial and Appeal Board (TTAB) usually affirms that refusal.

In the unusual case discussed below, the USPTO approved a configuration trademark.  That application was opposed upon publication, but the TTAB dismissed the opposition.  This case is instructive as to how to succeed in registering a product configuration trademark under appropriate circumstances.

About nine years ago, we posted a blog about “How a company name can be a trademark.”  Now, the Trademark Trial and Appeal Board (TTAB) has again clarified the reverse--a trade name used solely as a company designation cannot be registered as a trademark.

Many times, two marks have been found likely to be confused despite (1) the addition of a second word to the later mark (found not to overcome that mark’s use of the identical or similar word used by the prior mark), or (2) different design features (which were found to be dominated by the identical or similar word portions of the marks). 

However, a different result was upheld by the U.S. Court of Appeals for the Federal Circuit (“CAFC”) in affirming a decision by the Trademark Trial and Appeal Board (“TTAB”) that the marks-in-issue were not likely to cause confusion.

                          Opposer’s Design Mark                                         Applicant’s Design Mark

A previous Blog post discussed “How to Preserve U.S. Rights in a Registered Trademark that is Not in Use.”  

Now, a precedential decision by the Trademark Trial and Appeal Board (TTAB) is instructive as to the reverse—how to cancel a U.S. registration for an abandoned trademark.

In a recent Blog post, we suggested steps you might take in an appropriate case to surmount a blocking mark that consists of a verbal element identical or similar to your proposed mark, but for different goods or services that seem unrelated to  yours.

When an existing trademark or service mark registration covers a mark identical or similar to your proposed mark, but the goods or services identified in the registration seem very different from yours, the registration nevertheless may block your application. 

Here is an example of such a situation, followed by steps you might take to deal with it.