Despite any ideological differences, nearly all Americans can agree that the past twelve months have been a boom time for political catchphrases — Covfefe, anyone? But can a third party stick a political catchphrase on a t-shirt or coffee mug and obtain a trademark registration?
The exclusive right to use an arguably descriptive trademark or service mark can be strengthened by obtaining a federal trademark registration and by filing a declaration of incontestability, when available.
How can competitors learn your import/export trade secrets? And how can you learn theirs?
There are similarities and differences between a company name and a trademark or service mark.