News & Insights
The 2026 Edition is Available of A Trademark is Not a Copyright or a Patent by William M. Borchard with Deborah K. Squiers- Deborah Squiers will chair and Robert English will speak at PLI’s Fundamentals of Trademark Law in the Global Marketplace 2026 CLE program
- Transgender Women in Law Mixer
- Trademark Law Alert--Trade Association Lacked Standing to Challenge Trademark Registration
On My Mind Blog
Case Studies
Federal Circuit reverses cancellation of U.S. trademark registrations
We established that cigarette rolling paper size designations are generic.
We succesfully represented our client, Major League Baseball Partners, Inc.
The Second Circuit affirms summary judgment for our client.
Federal Circuit upholds successful opposition against application to register LEHMAN BROTHERS for whiskey
What They Say
"William M. Borchard commands a spectacular reputation amongst trademark lawyers, owing to his rich experience in complex transactions and registrations as well as academic contributions to the advancement of the sector, making him a valuable asset to the legal community."
2025 Lexology Index“[Jonathan] King and [Richard] Mandel paired up to successfully defend non-profit Kars 4 Kids in a trademark appeal, overturning an $8 million disgorgement and injunction against America Can.”
2026 WTR 1000 – The World’s Leading Trademark Professionals“Welcomed back to the firm in January 2025, Louis Ederer brings over four decades of experience representing some of the most iconic global brands. ‘Louis has a tenacity for serving his clients. He is fierce but fair and knows the relevant law inside and out.’”
2026 WTR 1000 – The World’s Leading Trademark Professionals"The team at Cowan is wonderful. Extremely efficient, detail-oriented, and careful with deadlines. The other great aspect is that they firmly stand by the adage that no two clients are the same—so their advice is tailored towards meeting the needs and requirements of individual clients."
2025 Legal 500"Maria Scungio is a high calibre trademark lawyer with a firm grasp of international trademark concerns, receiving global praise for her work."
2025 Lexology Index
Why Us
Founded in 1957, we maintain long-term relationships by providing sound advice, quality legal work, and highly-responsive, personalized service.
What We Do
We represent clients of all sizes across a broad range of industries. The boutique size of our firm, and the breadth of our practice capabilities, allow us to provide a multidisciplinary approach in a cost-effective manner.
Our Clients
Our experience spans a broad range of industries and is international in scope. We appreciate the opportunity of growing with successful companies and brands, as well as creative individuals and accomplished executives.
