News & Insights
John Miranda Will Speak About the USPTO Trademark Application Process at AIPLA’s 2026 Trademark Boot Camp
Patent Law Alert -- USPTO Requires Foreign‑Domiciled Patent Applicants and Patent Owners to Be Represented by Registered U.S. Patent Counsel
The 2026 Edition is Available of A Trademark is Not a Copyright or a Patent by William M. Borchard with Deborah K. Squiers
Cowan, Liebowitz & Latman is Hosting a CLE About Recent Copyright Developments for In-House Counsel
On My Mind Blog
Case Studies
We succesfully represented our client, Major League Baseball Partners, Inc.
The Second Circuit affirms summary judgment for our client.
We established that cigarette rolling paper size designations are generic.
Federal Circuit reverses cancellation of U.S. trademark registrations
Federal Circuit upholds successful opposition against application to register LEHMAN BROTHERS for whiskey
What They Say
Top brands rely on [Adam] Siegartel for strategic counsel on global brand management and representation in high-stakes disputes.
2026 WTR 1000 – The World’s Leading Trademark ProfessionalsMaryann Licciardi is a well-regarded lawyer who specialises in trademark prosecution, litigation and portfolio management, advising clients on domestic and international matters. Her practice spans a broad range of industries, including sports and pharmaceuticals, and encompasses domain name disputes, contested proceedings and trademark enforcement.
2026 Lexology IndexWilliam Borchard’s tenure in intellectual property law has seen him advise on a wide array of trademark matters, from clearance and registration to complex licensing, infringement claims and international transfer pricing. His guidance has been sought by major international institutions, reflecting his unparalleled expertise in the field.
2026 Lexology IndexWith a career spanning more than 40 years, Mary Kevlin is a highly regarded trademark practitioner with extensive experience in contentious and non-contentious trademark matters. Her practice encompasses trademark enforcement, portfolio management and proceedings before the USPTO, reflecting deep knowledge of both domestic and international brand protection strategies.
2026 Lexology Index“Deborah [Squier’s] advice is always excellent, with a sharp eye on the client’s needs and creative solutions.”
2026 WTR 1000 – The World’s Leading Trademark Professionals
Why Us
Founded in 1957, we maintain long-term relationships by providing sound advice, quality legal work, and highly-responsive, personalized service.
What We Do
We represent clients of all sizes across a broad range of industries. The boutique size of our firm, and the breadth of our practice capabilities, allow us to provide a multidisciplinary approach in a cost-effective manner.
Our Clients
Our experience spans a broad range of industries and is international in scope. We appreciate the opportunity of growing with successful companies and brands, as well as creative individuals and accomplished executives.










